Green Realtors Group is formed

Madison Wisconsin, Thursday, 12th 2007, A group of like minded Realtors met. The common interest, the greening of Real Estate.

The host was the new Green location of Home Savings http://www.linvillearchitects.com/homesavings.html a leader in the field, who hosted the program to introduce to a few Realtors, a mortgage program called Green Rewards a lower rate for green certified homes, and Green Remodelling likewise lower rates for home remodelling projects.

We were also given a heads up on the Green certification program, Wisconsin Energy Star Homes Program, (links to other state programs) This is the measure by which a home gets to qualify for the above loans.

What was truly remarkable to me that what happened during following discussion. Ideas were thrown out and discussed on how we as 12 Realtors representing most large companies in town, could use our common interest to turn the tide.

It dawned on me that a few Realtors really can make a difference, and it is not at the expense of our business. We can actually use it as a tool to capture more business.

Here are a few ideas of how a group can work together:-

Use a grant equalling 40% of advertising expenditure to promote the idea of Green:- Green mortgages, and capture green buyers.

Create a network of Green Niche agents, who are able to share green listings.

Create a common database of green homes.

Encourage the MLS to create a search-able category for green certification or special green features.

Lobby the local board to become more Green.

Out reach into our own companies.

Provide a resource for clients on certification, tax incentives.

When I suggested a value of meeting on a Regular basis, possibly 3 months, there was overwhelming support for more frequent meetings. We decided there was value to meeting monthly, and to encourage more attendance.

I never expected so much from a single presentation. Thanks to Sara Alvarado, of Keller Williams for putting this on and Jessica Duren at Home savings for hosting. You wil see more from this group.